Strategic Management 

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Business Management

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Level: Foundation Program

Duration : 2days

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Course Content

  • Strategic thinking and planning
  • The strategic management process
  • Strategic thinking versus strategic planning
  • Benefiting from strategic management
  • Evolution of strategic models
  • Moving from strategy to organizational planning
  • Analysis of the environment
  • The 5 Cs of strategic analysis
  • Porter’s 5 forces
  • Creating and capturing value
  • Conducting a ‘SWOT’ analysis
  • Plotting a ‘SWOT’ analysis
  • Fundamentals of ‘PEDESTL’ framework
  • Vision, mission statements and values
  • Using vision and mission statements

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