Postgraduate Diploma in Strategic Marketing

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Business Management - Specialized

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Level: Postgraduate Diploma

Duration : 6 Months

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Entry Requirement

*An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification. *Mature learners (over 21) with management experience (learners must check Kensley Graduate *School regarding this experience prior to registering for the programme). *Learner must be 18 years or older at the beginning of the course.

Course Content

  • Contemporary Issues and Principles of Marketing
  • Consumer Behaviour
  • Digital Marketing
  • Contemporary Challenges
  • Strategic Brand Management
  • Marketing Research Project

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