MSc Strategic Marketing

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Business Management

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Level: Masters Degree

Duration : 15 Months

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Entry Requirement

Bachelor’s Degree in Business Management or Marketing Bachelor’s Degree in other Disciplines with 2-3 Years Experience Professional Qualification with 5 Years Work Experience 5 Years Managerial Work Experience

Course Content

  • Consumer Behaviour: Knowing your Consumer
  • Strategic Global Marketing
  • Modern Marketing Research
  • Multi-Channel Strategic Marketing
  • Effective Brand and Advertising Management
  • Sales and Key Account Management
  • Dissertation

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