MBA in Marketing, Communication & Digital

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Business Management - Specialized

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Level: Masters Degree

Program Objectives
The objective of the MBA program offered at AIC Campus is to educate and prepare future business leaders and entrepreneurs with the knowledge, analytical ability, and management perspectives and skills needed to provide leadership to organizations competing in a world increasingly characterized by diversity in the workforce, rapid technological change, and a fiercely competitive global marketplace.

Program Overview
This program MBA in Marketing, Communication & Digital offers a subsequence of knowledge from Digital Transformation to Digital Marketing. This program has developed to enhance students to compete with changing business models, technologies and the value proposition of organizations.

Duration : 24months

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Entry Requirement

Direct Entry: A Bachelor’s Degree or Postgraduate Diploma or equivalent in any field from a recognized university Alternate Entry: Students with full CIM / CIMA / ACCA / SLIM / ABE / IBSL / ICASL / BCS / PQHRM or BIT professional qualifications. Students who are currently employed with a minimum 5 years of corporate experience in a managerial position.

Course Content

  • Corporate Culture and Intercultural Management
  • Digital Law and E-reputation
  • Digitalization of business and Innovation
  • Financial Diagnosis and Project Evaluation
  • Fundamentals of Digital Marketing
  • Human Resources Management
  • Management Control
  • Project Management Process
  • Strategic Analysis
  • The Communication Plan
  • Brand Management and Retention Strategy
  • Commercial Management
  • Communication
  • Community Management
  • Development of Business
  • Digital Marketing
  • Digital, Business Performance

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