Master of Marketing

Product information

Business Management - Specialized

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Level: Masters Degree

Intakes : January, May & September

Duration : 1 to 1.5 years

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Entry Requirement

A) Applicants with limited professional experience require: A recognized Bachelor degree (or equivalent qualification) in commerce or business with a credit average and significant academic studies in marketing or a closely related discipline; Demonstrated competence in business statistics, plus a minimum of one year full-time professional work experience. B) Applicants with business degree and marketing experience. A recognized Bachelor degree (or equivalent qualification) in commerce or business AND Minimum two years fulltime professional marketing experience and demonstrated competence in business statistics C) Applicants with extensive professional marketing experience. A recognized Bachelor degree (or equivalent) in any discipline; AND Minimum of five years full-time professional general marketing ad business experience and demonstrated competence in business statistics, plus evidence of formal marketing training

Course Content

  • Analytical Perspectives
  • Strategic Skills for Marketers
  • Creativity, Innovation and Change in Marketing
  • Services Marketing Management
  • Relationship Marketing and CRM
  • Brand Management
  • Advertising, Promotion & Integrated Marketing Communication
  • Strategic Digital Marketing
  • Business-to-Business Marketing & Key Account Management
  • Advanced Marketing Strategy & Segment Analysis
  • Global Marketing Strategy
  • Advanced Topics in Marketing 1
  • Applied Marketing Research
  • International Marketing in Asia
  • Creativity and Innovation in Marketing

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