IATA - AIRLINE MARKETING (MONTREAL, CANADA)

Product information

Events, Hotel, Hospitality, Tourism

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4 out of 5 stars

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Level: Certificate

Intakes : February/June/August/ /December

Duration : 5 months

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Entry Requirement

G.C.E (O/L) London or Local

Course Content

  • Market research audit of your organisation, the competition and the customers
  • Efficient marketing segmentation and SWOT analysis
  • Customizing products and services to satisfy the needs of your target clientele
  • Advantages and disadvantages of different distribution channels
  • Selecting the most efficient promotional strategy
  • Developing and implementing your annual marketing plan
  • Setting up control procedures to monitor the marketing plan’s implementation and results in each target market segment
  • Closed Book - Online Exam, MCQ only (Multiple Choice Questions)
  • Rs. 140,000/-

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