Executive Diploma in Sales and Marketing
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Level: Diploma
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Entry Requirement
Course Content
- EDSM 101: Strategic brand management
- EDSM 102: Consumer behavior
- EDSM 103: Digital & Social marketing
- EDSM 104: Integrated marketing communications
- EDSM 105: Marketing strategy and finance
- EDSM 106: Marketing analytics/Media planning
- EDSM 107: Services marketing
- EDSM 108: PR & Corporate communication
- EDSM 109: Relationship marketing
- EDSM 110: Strategic product management
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