Executive Diploma in Sales and Marketing

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Business Management - Specialized

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Level: Diploma

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Entry Requirement

Course Content

  • EDSM 101: Strategic brand management  
  • EDSM 102: Consumer behavior
  • EDSM 103: Digital & Social marketing
  • EDSM 104: Integrated marketing communications
  • EDSM 105: Marketing strategy and finance
  • EDSM 106: Marketing analytics/Media planning
  • EDSM 107: Services marketing
  • EDSM 108: PR & Corporate communication
  • EDSM 109: Relationship marketing
  • EDSM 110: Strategic product management

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