Diploma in Marketing Management

Product information

Business Management - Specialized

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Level: Diploma

(TVEC Registered/International Qualification Network IQN (UK) SCQA (UK)
Objectives
This diploma will provide candidates the opportunity to gain advanced knowledge in Marketing Management. The syllabus covers the concepts & relevant theories of Marketing, Market Process, Marketing environment, consumer behaviour, Market segmentation, Marketing mix, selling and direct marketing, services marketing, different types of markets and international markets

Duration : 1year

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Entry Requirement

2-3 years work experience G.C.E. (A/L)

Course Content

  • concepts & relevant theories of Marketing
  • Market Process
  • Marketing environment
  • consumer behaviour,
  • Market segmentation
  • Marketing mix
  • selling and direct marketing,
  • services marketing
  • different types of markets and international markets

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