Diploma in Marketing Management
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Level: Diploma
(TVEC Registered/International Qualification Network IQN (UK) SCQA (UK)
Objectives
This diploma will provide candidates the opportunity to gain advanced knowledge in Marketing Management. The syllabus covers the concepts & relevant theories of Marketing, Market Process, Marketing environment, consumer behaviour, Market segmentation, Marketing mix, selling and direct marketing, services marketing, different types of markets and international markets
Duration : 1year
Rs 0.00/=
Entry Requirement
2-3 years work experience G.C.E. (A/L)
Course Content
- concepts & relevant theories of Marketing
- Market Process
- Marketing environment
- consumer behaviour,
- Market segmentation
- Marketing mix
- selling and direct marketing,
- services marketing
- different types of markets and international markets
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