Diploma of Marketing and Communication

Business Management - Specialized

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Level: Diploma

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Duration : 52weeks

Entry Requirement

Successful completion of GCE A/L with minimum 2 passes or equivalent; AND Successful completion of AQF recognized Certificate IV in Marketing and Communication or other relevant qualification; OR Successful completion of the following pre-requisite units: BSBCMM401 Make a presentation BSBCRT401 Articulate, present and debate ideas BSBMGT407 Apply digital solutions to work processes SBMKG417 Apply marketing communication across a convergent industry BSBMKG418 Develop and apply knowledge of marketing communication industry

Course Content

Customer Relationship Management:
Workplace Relationship Management:
Marketing Planning:
Financial Management:
Marketing Mix and Trends
Project Work:
Marketing Communication Planning:
Marketing Audit:
Planning and Monitoring Direct Marketing:

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