Diploma of Marketing and Communication

Product information

Business Management - Specialized

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Level: Diploma

Duration : 52weeks

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Entry Requirement

Successful completion of GCE A/L with minimum 2 passes or equivalent; AND Successful completion of AQF recognized Certificate IV in Marketing and Communication or other relevant qualification; OR Successful completion of the following pre-requisite units: BSBCMM401 Make a presentation BSBCRT401 Articulate, present and debate ideas BSBMGT407 Apply digital solutions to work processes SBMKG417 Apply marketing communication across a convergent industry BSBMKG418 Develop and apply knowledge of marketing communication industry

Course Content

  • Customer Relationship Management:
  • Workplace Relationship Management:
  • Marketing Planning:
  • Financial Management:
  • Marketing Mix and Trends
  • Project Work:
  • Marketing Communication Planning:
  • Marketing Audit:
  • Planning and Monitoring Direct Marketing:

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