Diploma in Social Media Marketing

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Business Management - Specialized

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Level: Diploma

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Course Content

  • What is / Why Social Media?
  • Social Networks
  • Social Consumers and Community
  • Using Social Media to Build Personal and Corporate Brands
  • Identifying Target Audience
  • Rules of engagement
  • Social Media Marketing Strategy and Integrated Marketing Communications
  • Social Media Marketing Plan
  • Social Media Monitoring
  • Social CRM

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