City & Guilds, UK Level 4 Diploma in Digital Marketing
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Level: Diploma
Institute: STEP Institute
Duration : 12 Months
Entry Requirement
Course Content
- Marketing planning
- Ethics and legalities of digital marketing
- Business concepts
- Project management
- Digital marketing metrics and analytics
- Personal and professional development
- Content marketing
- Online display advertising
- Marketing on mobile
- Search engine marketing
- Email marketing
- Video channel management
- Principles of social media within a business
- Principles of social media advertising and promotion
- Retention marketing
- Rs. 120,000 + GBP 110
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