City & Guilds, UK Level 4 Diploma in Digital Marketing

Product information

Business Management - Specialized

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Level: Diploma

Duration : 12 Months

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Entry Requirement

Course Content

  • Marketing planning
  • Ethics and legalities of digital marketing
  • Business concepts
  • Project management
  • Digital marketing metrics and analytics
  • Personal and professional development
  • Content marketing
  • Online display advertising
  • Marketing on mobile
  • Search engine marketing
  • Email marketing
  • Video channel management
  • Principles of social media within a business
  • Principles of social media advertising and promotion
  • Retention marketing
  • Rs. 120,000 + GBP 110

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