CERTIFIED DIGITAL MARKETING PROFESSIONAL (CDMP)

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Business Management - Specialized

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Level: Diploma

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Entry Requirement

Course Content

  • Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) Using Google Ads
  • Display and Video Advertising
  • Email Marketing
  • Website Optimization
  • Analytics Using Google Analytics
  • Digital Marketing Strategy
  • The assessment is based on a formal computer-based examination that will measure individuals’ knowledge and digital marketing proficiency following completion of the program. The duration of the exam is 180 minutes.

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