Certificate in Services Marketing

Business Management - Specialized

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Level: Certificate

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A minimum of 16 years of age with a professional aspiration (After completing O/Ls) A good knowledge of the English language

To be able to grasp and explain the nature and scope of Services Marketing
To be able to identify the characteristics, problems and challenges faced by Services Marketing professionals and to develop strategies to increase the customer’s perception of satisfaction, service quality and value
To equip Marketers with the skills to identify the unique challenges of services in order to ensure service excellence
To develop strategies to both ‘market services’ and ‘market through services’
To be able to implement state of the art Service Management thinking and promote a service oriented mind-set
assigment

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