Certificate in Digital Marketing (Online)

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Business Management - Specialized

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Level: Certificate

This is the most preliminary level certification offered by APIDM.

As a foundation course, this Certificate in Digital Marketing course has been carefully designed to meet the expectations of Marketing, IT and other business professionals as well as students and school leavers who plan to develop their career in Internet Marketing. This 60 hours course effectively cover all key aspects of modern digital marketing which help to form a strong foundation for the advanced digital marketing concepts such as Search Engine Marketing, Social Media Marketing, Web Analytics, etc. This course consists of a right balance of strategic and tactical eMarketing topics with the right depth and breadth one can expect from a Certificate level course.

Students who complete the Certificate in Digital Marketing program at APIDM are eligible to apply for industry internship opportunities offered under our Industry Training Partner Program. APIDM’s Industry Training Partner Program (ITPP) is supported by some of the leading digital advertising agencies in Asia and many other companies. The industry internship program will enable our students to set a foundation for a stable and successful career in digital marketing.

The Certificate in Digital Marketing, the most demanded professional qualification in Digital Marketing in Sri Lanka, is now just few clicks away!

➤ 100% Virtual Classes with access to class recordings till the course completion.

➤ Real-time live classes with direct interaction with the resource person.

➤ Access to pre-recorded learning materials on contemporary topics.

➤ Hands-on practical sessions using virtual break-out rooms.

➤ Super fast connectivity and crystal clear sound.

➤ Exams and assignments administered online.\

Intakes : august

Duration : 3months

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Entry Requirement

Course Content

  • Marketing in a Digital World
  • Research Tools for Digital Marketing
  • Introduction to Social Media Marketing
  • Introduction to Search Engine Marketing
  • Introduction to Display Advertising
  • Location Based Marketing Tools
  • Measurement Tools in Digital Marketing
  • Digital Marketing Planning
  • Keeping Up to Date with Digital Marketing
  • Career Prospects in Digital Marketing
  • Open Discussion with Resource Persons
  • Practical Assignment

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