Certificate in Digital Marketing

Product information

Business Management - Specialized

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Entry Requirement

No entry requirement but a flair competency in English as the program will be conducted in English

Course Content

  • Digital Marketing Overview
  • Creating a Facebook Business Page Facebook marketing through Facebook for Business
  • Search Engine Marketing through Google Ads Part 1
  • Search Engine Marketing through Google Ads Part 2
  • Instagram marketing through Instagram Ads Influencer marketing through Instagram
  • Video marketing through YouTube studio
  • Preparing a digital marketing strategy
  • Selecting demographics and psychographics Selecting placement
  • Crafting an ad creative using Canva
  • Reading and understanding analytics

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