BSC (HONS) MARKETING MANAGEMENT

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Business Management - Specialized

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Level: Bachelor's Degree

Duration : 3 Years

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Entry Requirement

3 passes for Advanced Level in a single attempt for core subjects (Local or International equivalent) (London AS Level exams are not recognized as entry criteria) Completion of NSBM Foundation Programme Completion of Edexcel or BTEC Certified Foundation Programme (*Subject to the approval of program director) Completion of any other foreign university affiliated Foundation Programme (*Subject to the approval of program director) And Students should have passed Ordinary Level examination or equivalent including Mathematics and English

Course Content

  • Year 1 World of Business Principles of Accounting Personal Development Organizational Communication Economics for Business I Introduction to Finance Economics for Business II Business Law Organizational Behaviour Introduction to Marketing
  • Year 2 Business and Market Research Buyer Behaviour & Relationships New Product Development and Marketing Planning Advertising, Brand Management and Marketing Communications Digital Marketing Business Ethics
  • Year 3 International Marketing Contemporary Issues in Marketing Marketing Management Corporate Strategy Organizational Leadership Current Issues in Management
  • Rs. 1,700,000/-

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