BSc (Hons) in Branding & Marketing Management (Top Up)

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Business Management - Specialized

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Level: Bachelor's Degree

Duration : 12 Months

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Entry Requirement

• Certificate or Diploma on relevant field or • Acceptable Professional Qualification or • 5 years supervisory experience or • Combination of above

Course Content

  • Managing in Changing Organization
  • Finance for Decision Making
  • Strategy in the Global Market Place
  • Marketing and Digital Strategy
  • Managing Brands
  • Marketing Innovation
  • Applied Research Project
  • Assignments

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