Bachelor of Business Management Honors

Product information

Business Management

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Level: Bachelor's Degree

Intakes : December / May

Duration : 4 Years

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Entry Requirement

Passes in three subjects at the G.C.E.(Advanced Level)Examination in one and the same sitting under 03 attempts and minimum 30 marks for the general knowledge test.

Course Content

  • Academic and Professional Skills for the Business Context
  • Introductory Accounting and Finance for Business
  • Economics
  • Business Information and Analysis
  • Managing People in Organizations
  • Introduction to Marketing
  • Marketing Planning and Management
  • Marketing Research (PR)
  • Retail Management (PR)*
  • Marketing Communications
  • Employability Skills
  • Consumer Behaviour, Experience and Insights*
  • Innovation and Enterprise Management*
  • Human Resource Management*
  • Management and Leadership* Strategic Management Strategic Digital and Social Media Marketing Entrepreneurship in the Global Marketplace* International Marketing Brand Management & Communication* Retail Strategy (PR)* Service Management* Dissertation (PR)* Business Project (PR)

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