Bachelor of Business Management Honors
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4 out of 5 stars
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Level: Bachelor's Degree
Institute: Saegis Campus
Intakes : December / May
Duration : 4 Years
Entry Requirement
Course Content
- Academic and Professional Skills for the Business Context
- Introductory Accounting and Finance for Business
- Economics
- Business Information and Analysis
- Managing People in Organizations
- Introduction to Marketing
- Marketing Planning and Management
- Marketing Research (PR)
- Retail Management (PR)*
- Marketing Communications
- Employability Skills
- Consumer Behaviour, Experience and Insights*
- Innovation and Enterprise Management*
- Human Resource Management*
- Management and Leadership* Strategic Management Strategic Digital and Social Media Marketing Entrepreneurship in the Global Marketplace* International Marketing Brand Management & Communication* Retail Strategy (PR)* Service Management* Dissertation (PR)* Business Project (PR)
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